Here in the Valle area we are not modest – the area is marketed as “Vallevägen - the world's most beautiful road”. Roughly 20 small business owners have joined forces to highlight the area's assets and resources. This involves both artists, producers, traders and B&B’s. The nature in the area is characterized by the kame landscape with its rolling hills. This type of landscape is considered unique in the world - it was formed when the inland ice retreated. There are over 60 km of hiking trails, and the area is known for all the tens of thousands cherry trees that blossom here during May.